➸ [Reading] ➺ Penguin by Design: A Cover Story 1935-2005 By Phil Baines ➭ – Altobook.co


10 thoughts on “Penguin by Design: A Cover Story 1935-2005

  1. says:

    Now I know what you re thinking the old idiot has finally lost his marbles, he s already reviewed this book, and only last month too, what a shame He ll be carted off to the Home for Gaga Reviewers soon.No, that was a different one Also not to be confused with this one so there are three books published by Penguin celebrating the sheer effusive penguinity of their lovely covers Well, why not It s their rules, they paid for all this, they can do what they like Here are a few random favourites from this collection, starting with some socially sanctioned sleaze from the 60sI love this oneand thisthere was a handbook on scootering Like, how to ride a scooter Scootering Scootering This is quite interesting Graham Greene thought his name was sufficiently big so that he did not need any kind of illustration on his book covers So Penguin published a few of his novels like thisAccording to this book sales fell dramatically So the illustrations came back I mean, just a little scribble and something that looks like a broke down tardis makes people immediately buy it What does that say about us book buyers Are we that shallow


  2. says:

    Wonderful This is a potted and illustrated history of penguin, and pelican, books I learned loads Recommended for book nerds everywhere.


  3. says:

    This is a gorgeous book as a bookbinder, I try not to enthuse too much about cover art since I know it s the least relevant part of the book to most people isn t there some sort of saying but if ever there was a book to bring up the subject of looks, this is it I don t know if it was available in hardback, but the paperback cover version is lovely, with mock dust cover flaps, striking, there s something about that penguin orange and everything about it makes me want to pick it up and revel in the wonderful book cover illustrations again cough er was I drooling Anyway What you get inside this book is a history of the evolution of Penguin cover design, some of the motivations for lines and imprints introduced, how they both changed and changed with the market, the impact of the war on titles released, changes to the typography both inside and on the front covers of each line none of which, of course, would mean anything without a history of the company itself, which is given in rather a necessarily potted form as Baines says in the introduction, there is not enough space to include a complete catalogue of covers by extension there is not enough room for a full biography of each member of the board, although Allen Lane is given plenty of oh, god coverage Sorry The book covers used to illustrate these changes are chosen well and there s no chance of flipping pages without stopping to actually examine each cover Baines is also not afraid to point out flaws as he goes Penguin s story is one I find fascinating anyway, but I think it s accessibly written and anyone with the vaguest interest in books or graphic design would be won over by the constantly evolving approach to not only catching the paperback reader s eye with artwork, but catching their imagination with a brand that they would always feel had the best shelf appeal.


  4. says:

    Phil Baines concisely outlines Penguin s history from its founding by Allen Lane in 1935, to the Great Ideas series of 2004 From Edward Young s horizontal grid design, the introduction of the Pelican line educational nonfiction for the masses , the beautiful Illustrated Classics with their woodcut covers King Penguins, Penguin Specials, Puffin Picture Books for children, the short lived American Penguin, Penguin Modern Painters, the first Classic introduced in 1946, the designers Jan Tschichold and Hans Schmoller bringing a breathtaking Teutonic purity and refinement to the designs , the wonderful roundels of the Classics, Penguin Poets, Nikolaus Pevsner s Buildings of England series, the Handbooks Tschichold, Schmoller and Frederiksen perfecting the vertical grid one can only sigh in reverence The hiring of Germano Facetti as Cover Art Director in 1961 and Romek Marber s handsome redesign of the grid image error


  5. says:

    Awesome, awesome book about the history and development of Penguin Books, with specific focus on its evolving design aesthetic The images of the old covers are to die for several times, I think, I had to wipe away the drool The later chapters are a little depressing, however, like seeing an aging actor and thinking, Damn He s really let himself go Penguin Books the Mickey Rourke of publishers.Fortunately, as with Mr Rourke, all is not lost despite letting the general look of its overall efforts decline, Penguin is still producing wonderful limited edition series, like the Great Ideas series These books are gorgeous whenever we get new ones into the store, yup, it s drool wiping time again The Wrestler could only dream of provoking such a reaction.


  6. says:

    I ve been looking for this for years and finally found a secondhand copy Elegantly designed book that combines literature, history, art, and marketing The author is very opinionated about Penguin s book designs, especially the bad ones My plan was to make collages out of this after reading it, but there s no way I can cut up a book that s this beautiful.


  7. says:

    A pretty coffee table book covering the history of Penguin Books cover designs Penguin has a strong artistic tradition regarding its covers The orange spines that adorn the covers of this book are readily recognizable to any reader Over the years Penguin produced many gorgeous covers and a few clunkers, and author Phil Baines curates a collection that includes both The original three panel Penguin covers and the subsequent minor variations are beautiful examples of design Everything looks clean, crisp, and aesthetically pleasing, and even decades later many of them do not appear dated My favorite designs besides the originals are the Tschihold classics designs from the 1940s the two pages of roundels are gorgeous , the physical sciences covers of the 1970s, the Games covers of the 1950s, the 2005 Reference relaunch a tremendous homage to the original design , and the Modern Classics look from the 2000s that I think you can still find in bookstores today The text is satisfactory but falls short in two areas For one, it does not always explain typography and design decisions in a way that laymen like me can appreciate I m not saying that the text is abstruse, but that when you are talking about letter spacing, halftone printing, etc to non designers, you have to take some time to illustrate clearly the effects of a design decision and its pros and cons to make us really and truly get what it is that you have to say I also think that this collection could have been improved by showing some covers of the same book evolve over the years For example, multiple covers of A Clockwork Orange appear in the pages it would be cool to see them side by side, changing over the years, reflecting different selling approaches, popular reactions to the books, and so on In what I can only describe as a great irony, my copy of the book was very poorly bound, and the cover came unglued from the spine halfway through reading.


  8. says:

    As a long time fan of the Penguin brand this visually rich account of Penguin design left me wondering why I hadn t picked it up sooner Although the book is now 14 years old, the impact of the full colour throughout covers has not diminished I am now much better acquainted with the Penguin catalogue and will be seeking out less common imprints in my local second hand bookshop Later chapters telling the story of Penguin could be interpreted as pandering to the execs After all Phil Baines was paid to write this history and one can assume a certain degree of editorial interference Nevertheless the overall tone is enjoyable, and potentially drier subjects of layout and typographical evolution are brought to life through concentrating on the personalities who achieved the iconic brand style.


  9. says:

    It s purty Actually it s interesting, too Penguin s had some of the best cover design in the world, and that s the part I remember this book reminds me they ve also had plenty of awful, tawdry covers Illustration has not been Penguin s friend The 70s were deeply unkind to Penguin even those paperbacks that should ve looked classy, like the white field type only Graham Greene novels, just look cheap andwell, Brighton Rock suits them, and so do Muriel Spark s novels of corruption Plain, no serif, geometric design, this all seems to do well and last Plenty of insider history, too, if you want it.


  10. says:

    You know what they say Never judge a book by it s cover But since we all do it anyway, here s a book of nothing but covers This book is beautifully put together and gives you a nice look at how the covers of Penguin books have evolved over time It was interesting and I liked being able to flip back and forth to look at all the changes.


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Penguin by Design: A Cover Story 1935-2005 summary pdf Penguin by Design: A Cover Story 1935-2005, summary chapter 2 Penguin by Design: A Cover Story 1935-2005, sparknotes Penguin by Design: A Cover Story 1935-2005, Penguin by Design: A Cover Story 1935-2005 9247f03 Ever Since The Creation Of The First Penguin Paperbacks In , Their Jackets Have Become A Constantly Evolving Part Of Britain S Culture And Design History By Looking Back At Seventy Years Of Penguin Paperbacks, Phil Baines Charts The Development Of British Publishing, Book Cover Design And The Role Of Artists And Designers In Creating And Defining The Penguin Look Coupling In Depth Analysis Of Designers From Jan Tschichold To Romek Marber With A Broad Survey Of The Range Of Series And Titles Published From Early Penguins And Pelicans, To Wartime And S Specials, Classics, Fiction And Reference This Is A Distinctive Picture Of How Penguin Has Consistently Established Its Identity Through Its Covers, Influenced By And Influencing The Wider Development Of Graphic Design And The Changing Fashions In Typography, Photography, Illustration And Printing Techniques

  • Paperback
  • 256 pages
  • Penguin by Design: A Cover Story 1935-2005
  • Phil Baines
  • English
  • 23 February 2018
  • 9780141024233

About the Author: Phil Baines

Is a well-known author, some of his books are a fascination for readers like in the Penguin by Design: A Cover Story 1935-2005 book, this is one of the most wanted Phil Baines author readers around the world.